How do I write a media release?


#1

Are there any tips and tricks to writing a great media release?


#2

There are heaps of things to remember when writing a media release.

Firstly and most importantly, keep it simple! Unfortunately not everyone reading the morning paper will be as fascinated by the intricacies of your work as you and your team are. Remember to use the 5 W’s and get some short and snappy quotes going to grab people’s attention even (especially!) if they may not be familiar with your event/organisation’s context.

Your consultant should be an expert on this and can guide you towards the best media outlets to help you gain maximum publicity and interest for your project.

Best of luck!
Joanna.